- Visitor's Day Annoucement
- Many Virtues of BNI
- Guest Speaker

Welcome to BNI Tracy Executives Email Newsletter...

Dear Business Owner,

Would you like to increase your business by 10%, 20% or even 50%? 

You are cordially invited to an exclusive Visitors Day brought to you by the Tracy Executives Chapter of Business Network International (BNI), on Wednesday May 6, 2009, from 7:00 am to 8:30 am at the Holiday Inn Express located at 3751 N. Tracy Boulevard, Tracy, CA 95304.  John Lisle, BNI Director, will be sharing information about BNI and about why BNI is the number one referral organization. We will demonstrate how your business can increase by as much as 50% through “word-of-mouth” marketing. 

BNI is a business and professional networking organization whose primary purpose is to exchange lucrative business referrals.  It is the largest networking organization and currently has 5,010 chapters with over 111,000 members in the United States and 40 other countries.   In 2008, members of BNI made over 5.6 million referrals, which generated over $2.3 billion (US Dollars) in business for our members.  We operate on the "Givers Gain" philosophy that those who give business freely to others will benefit in return and get business as well. 

What makes BNI unique is that it allows only one person per profession to join a chapter.  Thus, once you've joined, none of your competitors can participate in your chapter.  The Tracy Executives chapter is currently seeking people to whom we can refer business and who are interested in generating a steady source of referral business.

People who are new to referral marketing may think there’s a limited supply of referrals, and this can make them desperate. Desperation is NOT referable. It’s true that you have to compete for business, but this is not the way to do it.

You earn referrals through creating relationships and providing outstanding and memorable customer service. But how do you build a structured, predictable referral system?

1. Establish a close, mutual rewarding relationship with your referral partners (your BNI members).
2. Determine how many and what kind of referrals you need each week to accomplish your financial sales goals.
3. One by one, discuss your contacts and connections with your BNI counterparts.
4. Share your needs and your resources from an abundance mentality rather than a scarcity mentality.

Please read more about the many virtues of BNI from our Educational Archives

Presentations from our very own Education Coordinator

----------------------------------